Thanks to the popularity of yoga, and its growing popularity in the U.S., selling yoga classes online has become a popular business model. However, it is not easy to get started. You will need to do a lot of research to find out the best marketing channels to use to sell your yoga classes. In addition, you need to know the right price for your yoga classes to attract customers to buy them.
You’ve always wanted to try selling your yoga classes, but always felt you didn’t have the right equipment? Or you were afraid of leaving your studio equipment at home, but didn’t want to leave the comfort of your home? If you think you need to rent or buy all the equipment you need to start selling your classes, you’re wrong. You can have your own studio without having too much to worry about, and you can sell your classes from all over the place, no matter where you are.
Selling some kind of service from your home is a great way to make extra money. You can start small with one or two people and then slowly grow your list. Below are some great ways to sell your yoga services in your home.. Read more about live yoga classes online free and let us know what you think.
What if you could continue to share your love of yoga while earning money and teaching from anywhere in the world? Thousands of yoga instructors have turned their dreams into reality by learning to offer live and on-demand yoga sessions to a virtual audience.
Why Should Yoga Classes Be Sold Online?
Students and instructors alike benefit from the flexibility, affordability, and worldwide connection that online yoga provides. If you’ve been worried about achieving your financial objectives as a yoga instructor, online courses may be a reliable source of passive revenue as you develop your yoga brand and online network.
Online yoga lessons are a great method to expand your yoga company while staying at home (or even a far away Bali beach or Italian cafe). For selling your yoga knowledge online, all you need is a laptop, some simple recording equipment, and a strong marketing strategy.
How Does It Work?
The method works by producing “evergreen” material, such as instructional films, that may continue to benefit you long after they are created. Consider these first films, pictures, and downloadables as “magnets” to draw new clients into your virtual studio.
These low-cost or free resources serve as a “funnel” for students and customers to enter your higher-ticket, more customized online material, such as live or on-demand yoga sessions. Posting on a number of social media platforms can vastly expand your audience, eventually persuading your most devoted followers that it is worthwhile to pay to learn from you more closely (which, of course, it is for your wonderful yoga sessions!)
Don’t worry if you’re simply attempting to teach yoga and don’t grasp the technology. Here’s how to make online yoga courses work for you so you may have more freedom while still practicing what you like.
On-Demand vs. Live Classes
Zoom is best for live classes.
The closest courses to in-person classes are livestream classes. Indeed, many students prefer a live online session because they feel more at ease in the privacy of their own home, where they are not being watched. Through video and voice, you may engage with kids while still feeling connected.
For this reason, Zoom is the finest and most well-known video conferencing software. You won’t be able to accept money via Zoom, so you’ll have to utilize a yoga scheduling software like MomoYoga or TeamUp (discussed below), or accept payments through Stripe or Venmo. Customers who sign up and pay get a unique access to the live course as well as a calendar reminder.
- Increased student involvement
- Question-answering ability
- Can establish links all across the globe
- It is possible to capture live footage for later use.
- For meetings of up to 40 minutes and 100 participants, personal Zoom membership is free.
- Students may communicate in private or in groups.
- During the lesson, you may play music via a livestream.
- Glitches in technology may be a pain and lead to a lower-quality lesson.
- You’ll need a strong internet connection.
- It’s more difficult to feel an energy connection with pupils.
- It takes the same amount of time to complete as an in-person class.
Pre-recorded classes are available on demand.
Pre-recorded courses provide a one-of-a-kind opportunity for every aspiring yoga studio. Rather of giving out all of your yoga videos on YouTube for free (until you achieve 1,000 subscribers and can monitezie), you may start developing a paid following right now. Don’t get me wrong: you should still be producing YouTube videos to promote yourself and grow your audience. You may, however, concentrate your efforts on producing higher-quality premium content by developing on-demand courses or repurposing recordings from past live Zoom lectures!
This is accomplished by creating a content library on applications such as MomoYoga, TeamUp, or Vagaro (pros and cons of each outlined below). You have well-produced yoga sessions in your content collection that you have videoed using the techniques we’ve discussed. They usually last 30 minutes to an hour, but you may also take mini-classes that concentrate on particular postures, body parts, or alignment methods, for example.
Yogi students may see the pre-recorded material whenever it is convenient for them. They pay for access to your online video collection, which eliminates the need for you to be on camera or in the studio.
- In comparison to a live class, there is less pressure to perform.
- Recording and editing from the comfort of your own home studio
- Reuse already created material.
- You won’t have to trade your time for money any longer.
- A single video may pay you for months or years to come.
- Your content library’s material may be paused, rewound, and rewatched by students.
- There is little or no direct contact with pupils.
- The exchange of energy is reduced.
- For students, there is less personalization (unless you pursue 1:1 live coaching)
- It necessitates the use of a hosting and payment platform.
What is the Best Way to Structure Online Yoga Classes?
Define Your Specialty
The most effective yoga sessions begin with a focus. In the yoga world, a specialty is just your particular vocation or concentration. It may be a specific style of yoga, such as Ashtanga or Vinyasa, or a target audience for your courses, such as pregnant women or athletes. Online yoga instructors like Jack Workman and Yoga with Adriene, on the other hand, have carved out a place for themselves based on their distinct personalities.
Do some meditation and then ask yourself these questions to discover your niche:
- What do others think is the most distinctive aspect of my teaching style?
- After a yoga class, what do I usually get praised on?
- What kinds of pupils do I prefer?
- What yoga style appeals to me the most?
- What are my unique qualities as a yoga instructor?
Use these questions as prompts in your diary, then compile your responses into a single phrase that defines your specialty. Yoga with Bird, for example, focuses on accessibility, safe places, kindness, and restorative techniques. Her about page as well as the titles of her various videos make this apparent.
Create a goal for each class.
The next step is to create a class! Don’t be overwhelmed by starting with a single class. You may establish a system for your virtual teaching style, location, and how frequently you intend to record new class material as you build up your content collection.
Making a list of class goals is the simplest place to start. Consider each goal as a new video’s title. For example, “yoga for headache treatment,” “restorative flow for low back pain,” and “handstands for beginners.” These are all simple ways to get started making videos with a clear objective for your students to relate with.
Explain the Important Concepts
Your yoga session should start with a basic explanation of fundamental principles that is appropriate for people of all ability levels (unless your niche demographic is specifically advanced yogis). The significance of alignment in particular poses, suggested accessories (blocks, bands, etc.), or certain breathing methods utilized throughout the class are all examples of key ideas.
Instructions to Follow Along With
You may wish to write the key topics you want to convey in your first video so that students can follow along. Keep in mind that a live or on-demand course will not provide the same degree of visible and tactile contact with students as a live or on-demand course. Your instructions must be clearer than ever before and very simple to follow. Because students may struggle to perceive particular motions on the screen, your vocal signals should be very well-practiced.
Creating an Online Yoga Class: What You’ll Need
Thankfully, making internet movies no longer requires a thousand-dollar equipment setup. Many online yoga sessions, in fact, may be recorded with a smartphone and edited using a software like iMovie. Here’s what you’ll need to get started teaching yoga over the internet.
For both practical and aesthetic reasons, students must be able to enjoy a high-quality video experience. When it comes to producing amazing online yoga courses, lighting, definition, and angles are all important.
A HD or 4K smartphone is the cheapest and most affordable option for videoing your online yoga classes. A solid tripod like the VICIALL 77” aluminum tripod works with both phones and DSLR cameras. If you prefer a setup with built in light, the UBeesize LED ring light tripod is ideal for videoing in your home studio.
Webcams with high resolution are also becoming more cheap. For Zoom classes or filming on-demand courses, the HD Logitech Widescreen camera is ideal. Consider the Sony ZV-1 digital flip screen vlogging camera, which is intended especially for video producers and is more high-end and professional.
During a virtual yoga session, your pupils must be able to hear your voice. Crisp audio transports students to their homes with calm and straightforward instructions. Any digital yogi should use a lavalier, which is a clip-on professional microphone. You may walk about and lecture without having to worry about audio problems. All smartphones, tablets, laptops, and DSLR cameras are compatible with these mics.
Your yoga video’s environment is determined by your specialty and target audience. Make sure to establish a welcoming atmosphere for your customers. A fitness-focused yoga channel, for example, would be best recorded in a home gym setting. A restorative yin yoga channel, on the other hand, would look best in a zen pastel-colored home yoga studio. Make sure your backdrop isn’t overly crowded or distracting, regardless of the mood. It’s recommended not to video yoga sessions in public or anyplace where there’s a lot of movement.
Editing of video
With proper preparation, editing online yoga classes should be fairly simple. Software like iMovie, Adobe Premier, or Final Cut Pro are the most commonly used, but you can even go for simpler phone video apps if you feel intimidated by the technicalities or pricing of advanced editing software. The most important thing is to smooth out any transitions, check audio, and remove any “fluff” from your class to ensure a streamlined viewing experience. Export your videos in 1080p (HD) or 4K for optimum upload quality into your content library.
Music for the background
Music has a significant impact on the mood of any yoga flow, just as it does in an in-person session. It isn’t required, but it adds a professional touch. It’s simply crucial to avoid using copyrighted music. Platforms like Epidemic Sound and the free YouTube audio library are good places to look for royalty-free music. If you’re a musician, you can also make your own music. Keep background music to a minimum in your editing program so you can hear yourself on the primary microphone.
Yoga Class Management Software at its Finest
For contemporary digital yogis and yoga travelers, MomoYoga is one of the most inexpensive and accessible software options. Pricing begins at $20/month for solopreneur yoga instructors and includes unlimited class uploads or live broadcasts, unlimited students, credit card and Paypal payments, a built-in app for students, and even a Zoom and e-mail marketing connection.
For in-person courses, the booking and payment procedures are a little more complex, but this program is perfect for digital instructors. The video content library and the student site, in particular, have a clean, minimalist design. You may begin with a no-obligation 30-day free trial.
- Monthly fees are just $20.
- A nice collection of on-demand material is available.
- Integrations with email marketing
- Integrations with Zoom
- Integrations with other websites
- Accepts a variety of payment methods
- MomoYoga is an iOS and Android app.
- Booking and payment procedures are more difficult.
- Not for studios or group yoga companies, but for solo yoga instructors.
TeamUp is an in-person and online integrated network for fitness professionals. Customer administration, membership choices, and automatic invoicing are just a few of TeamUp’s incredible features. They have a reputation for providing great customer support and making it simple to move from other platforms. Their on-demand, course, and livestream offerings are constantly expanding.
- Capabilities for online classes, courses, and a single live event
- Importing data from other systems is completely free.
- App for making reservations on the go
- Payments that are made automatically
- Features of superior company management
- Integrations with Mailchimp and marketing software
- Best for yoga studios or yogis that provide a variety of services.
- At $59 per month, it’s a little more pricey (pricing based on number of customers)
- There are no marketing features built-in.
Vagaro is a powerful yoga student management software that includes features such as detailed client profiles, innovative marketing of membership packages, and an integrated app where prospective students may discover you.
The built-in live stream platform allows you to broadcast from your computer or smartphone, and it delivers connections to clients through email, text, or phone notification. Booking and payment processing are completely automated. Booking connections with social media platforms like Facebook, Instagram, and Yelp are another great feature.
- Direct booking through social media
- The option to broadcast live video is built-in.
- Students may discover you via the Vagaro app, which has built-in marketing.
- For an extra $10/month, you can have a built-in website builder.
- The booking procedure is simple and appealing.
- Accepts all major credit cards.
- Integration of payroll for studio instructors
- Starts at $25 per month and becomes more expensive if add-ons or more instructors are added.
- The majority of marketing elements are optional and not included in the base pricing.
- In comparison to WordPress or Squarespace, a website builder allows for less flexibility.
How to Promote Yoga Classes on the Internet
To be really successful as virtual yogis, all yoga instructors must embrace the realm of marketing, regardless of their specialty or platform. But don’t worry; marketing yoga lessons isn’t as difficult as it may seem, and it may even be enjoyable!
Marketing on Social Media
With an estimated 3.9 billion individuals using social media worldwide, having a presence on the platform as a yoga company is critical to your success. Choose one or two platforms and concentrate on them to avoid becoming disorganized or overwhelmed.
YouTube and Instagram are typically the best choices for many yoga instructors. Newer channels like TikTok and Snapchat, on the other hand, may enable you to reach a younger audience in order to introduce yoga to Gen Z. For yoga courses targeted at an older audience or office workers, Facebook and LinkedIn are excellent choices.
Social Media Yoga Marketing Tips
- On all channels, use the same handle (@yourname).
- At the very least, post once a day… This is the quickest method to build a fan base.
- In your bio, provide a link to your website, YouTube channel, or booking platform.
- Create easily identifiable colors and fonts across the board to ensure brand consistency; use the same style on the covers of videos, articles, and posts, for example.
- To increase your worth, provide a sneak peek and shorter free material.
- Follow a lot of other yogis to see what they’re up to, and inform the algorithms that you’re interested in yoga.
- Create interactive articles and stories that engage your audience by asking questions and allowing them to reply or vote on polls.
- When you wear their clothes or utilize their equipment, be sure to tag prominent yoga companies (they may promote your page on their social media as well)
- Quick content ideas include timelapses of your yoga flows.
- Don’t forget to use anecdotes and short films of you chatting to your followers to show off your distinct personality; be genuine and show off your love for yoga!
Marketing through email
Even in today’s world, email marketing is commonplace. ConvertKit and Mailchimp are free email marketing software that enable you to create email lists for direct, exclusive communication with your pupils.
A typical “yoga funnel” will start on a social media page like Instagram. People may follow you for a while and enjoy your short instructional videos on Reels or IGTV. Then one day they’ll notice you are offering an beautiful downloadable PDF of your favorite yoga poses or a free 14 day trial to your video subscription. They will click your link in bio, sign up for your email list, and receive the free download in exchange. Using free content, digital products, or discounts on services is a great way to get someone’s email so you can have a direct connection to their inbox.
Finally, as your list grows, you can start sending weekly emails filled with yoga encouragement, inspiring quotations, links to your most recent videos, and, of course, information about your online classes. Personal tales and inspiring messages, I’ve discovered, are great content choices for email marketing. At the bottom of your emails, always add a link to your content library or membership platform!
Paid social media advertisements are another excellent method to increase the number of people who see your content. Just remember that if you consistently provide high-quality content, organic growth (i.e. unpaid growth and fans spreading your work through word-of-mouth) is frequently just as successful.
Estimated Revenue and Yoga Class Pricing
Choosing the Correct Price
It’s important about finding the right price point: too low, and your class may be perceived for poor-quality. If you’re too costly, most regular people will avoid you, particularly if they’ve never heard of you before.
Some on-demand video libraries provide complete access for as little as $10 per month, while others charge upwards of $50 per month. For $40 a month, you can get a weekly live lesson and access to the whole on-demand library. Some YouTube yogis now offer donation-based sessions, simply listing their Venmo or PayPal account in the video description. This is a less reliable source of income, but it may still be used to monetize otherwise free YouTube videos.
As you grow your subscription base, anticipate your income to be relatively modest at first. If you don’t already have a following, you may need to continue teaching in-person or live stream courses. However, online yoga teachers may expect to earn an average of $7,500 per month, according to UScreen. With huge subscriber bases, brand collaborations, goods (such eBooks, tees, yoga mats, or 1:1 coaching), and seminars, high-profile yogis on YouTube and social media may quickly rise to 6-figure yearly earnings.
The only limit is your imagination.
The more you strive to grow your audience by providing quality material, the more likely you are to make a full-time income. Teaching online courses has the advantage of allowing you to optimize your time and profits in ways that in-person classes could never match. You’ll constantly have fresh clients coming at your virtual studio doorway if you create evergreen content (yoga courses that will be relevant in 1, 2, or 10 years).
In today’s world, yoga is taking off, and the demand for it continues to rise. This is due to the growing number of people who are looking to get fit and improve their overall health. However, if you have been trying to sell yoga classes, you may be asking yourself, “How can I sell yoga classes?”. Read more about myyogaworks and let us know what you think.
Frequently Asked Questions
How do I start an online yoga class?
There are many ways to start an online yoga class. You can find a group of people who have already started one, or you could search the internet for classes and join them.
How do I advertise my yoga class online?
There are many ways to advertise your yoga class online. You can post on social media, use a website or blog, and even create an ad in the local paper.
How much is YogaWorks live?
YogaWorks is a membership program that offers unlimited classes for $20 per month.
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